The Evolve Belief System
There is a growing desire by everyday people to live more environmentally aware lifestyles. Using innovation and technology is better and more effective than asking for sacrifice and behavior change as means of saving water and energy. For example, don’t ask people to give up their SUVs, offer them an affordable hybrid SUV instead.
Successful eco-friendly products will win in the marketplace because they have superior quality, design and features. In other words they thrive because they are simply great products, not solely because they are better for our environment.
Eco-friendly products will be widely adopted by mainstream consumers if they are inexpensive to purchase, easy to install, convenient to use and offer quick payback times. For example compact fluorescent light bulbs (CFLs) on the whole have the ability to save more energy than solar panels. Why? Because CFLs are economical, perform well and can be put in by anyone in just a few seconds.
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